healthyfood earthorigins

With the beginning of the year, new resolutions come to everyone’s mind and advertising about dieting start to pop up all over the internet. However, consumers today prefer living a healthier lifestyle, instead of restricting themselves with an impossible to achieve diet. Consumers define their own diets by focusing on the authenticity and purity of the foods they eat.

Consumers that are on a diet actually prefer their own diet and are getting creative in defining what aspects of diets work for them and their schedules. This also hints that consumers are more interested in lifestyles versus dieting.

Caloric intake is still a focus of consumers whether on a diet or not; however, over the past five years, the percent of adults looking for calories on food nutrition labels has steadily declined. They are less concerned about calories than they are about other items, like sugar, fat, and sodium. Also, there is also an evolution of weight watchers focusing on nutritional intake.

Their lack of interest in traditional diets and calorie counting doesn’t mean consumers are not interested in losing weight. Most adults would still like to lose weight, but their approach to losing those extra pounds is to exercise and eat more healthfully, which doesn’t necessarily mean they’re eating non-caloric foods, but they are looking for something that doesn’t affect their health. This also needs consideration of lifestyles diseases common food mistake eating habits.

Health to consumers now is more about the purity of the foods they eat versus the absence of negatives, such as fats, or even the presence of positives. The bigger picture is that consumers are seeking items which have had minimal processing, and are focused on avoiding “unnatural” elements, like artificial sweeteners, high fructose corn syrup, preservatives, additives, and genetically modified organisms (GMOs). They are also eating more fresh foods, foods that can be found on the perimeter of grocery stores. Consumer interest in organic, and natural, fresh foods will continue to increase over the next several years.

Consumers are looking for authenticity and simplicity as part of a healthy lifestyle, To ensure future growth, food marketers will need to make sure to promote the fresh or natural elements of products to reflect consumer need for authenticity.

EarthOrigins Marketplace +Cafe offers consumers a variety of solutions to this trend, as we offer more and more organic fresh produce, chemical-free and all naturally raised meats, all natural products which are safe from toxic and artificial ingredients plus the benefits of healthy and functional value, which is what consumers now are looking for: a one-stop shop offering a variety of healthy and all natural food. Our advocacy is to make people healthy & happy!

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